Re-post from 1st Dec, 2013
It had been a while since I had been sent out of a classroom… the last time this happened, I think It was in the OOPs lab in 2008. Teachers wouldn’t get offended that easily in UVCE I guess, anyway it was an interesting class of rural marketing and I seemed to be interested, but sadly I was caught fiddling with the phone and making some kinda tattoo on my hand. The teacher took offence at it and pushed me out of the class. But what I was googling about was the Myths involved in Rural Marketing. I’m not gonna bore you with what I found.
Something I remember from class held my attention for a long time. The prof had said ‘One of the biggest myths about rural marketing is that the marketers think that rural buyers don’t ask many questions, in fact they ask more questions than urban buyers, they are smarter than the urban buyer. They sometimes ask questions that seem silly and make you laugh, but we fail to find answers to such questions and that’s what makes rural marketing more challenging.’
Yes, we’ve heard this being said a lot of times. It’s almost a cliche. But something doesn’t fit right, does it? How could rural buyers with less exposure and information about what’s happening be harder to outsmart? Why would they be harder to sell to? Why do they ask harder questions? Why are they tougher to convince? Do they know what we’re trying to do from before? Not really. I like to call it, The Novice Poker Effect.
It happened roughly 2 years ago; out of boredom I decided to teach my cousin how to play poker and tried to play him a little. I couldn’t read him, I couldn’t bluff him, I thought he bluffed when he played simple and I obviously lost. The reason is simple. A novice poker player is not playing you, he is just playing his cards. It’s the same with Rural Marketing, a rural buyer is just playing what’s on his cards, he isn’t bothered about what or why a marketer is trying to sell.
We could conclude that a rural buyer is not smart; he’s just like a novice poker player. Hard to read, hard to pick up trends and hard to know what he wants. It’s this Novice Poker Effect that makes us think a rural buyer is smart. If we understand that the rural buyer just looks at things from his side and doesn’t try anything fancy against him, we would succeed.
So to round it up, learn to play poker with a kid, maybe you’ll excel in rural marketing.
Original Post – Novice Poker Effect